PepsiCo Stone Mountain Launch

THINKING OUTSIDE THE WAREHOUSE

"We’re rapidly expanding one of our warehouses and incorporating state-of-the-art automation. We need a hype video to get people excited about it, but it won’t be fully operational for about a year."

This one was going to take some creative thinking! We huddled up to brainstorm ways of creating compelling content, without having a facility to shoot. Drone flyovers, b-roll of the existing facility, CAD files of the expanded building, timelapse footage, 3D model flythroughs, careful scripting, and the right voiceover artist – we had ideas and momentum.

The culmination was used not only to generate employee excitement for the impending grand opening, but also motivated the Board of Directors to secure additional funding for the project. 

Our ability to “think outside the warehouse”, and our broad capabilities across multiple mediums and platforms empowered us to score a huge win for our customer.