IFF Environmental Branding

WHERE SCIENCE AND CREATIVITY MEET

"We just launched our re-rebrand and we want to drive awareness, educate, and inspire our IFFers through the environments around them. Can you help us bring the brand to life?"

We focused our initial effort on two locations; IFF Headquarters in Midtown Manhattan, and IFF’s newest location, a 60,000 square foot Innovation Center in the Historic Bell Works Campus in Holmdel, New Jersey. Designed to foster co-creation and spark creativity, IFF’s spaces needed to provide employees with collaborative areas and open floor plans, but also draw inspiration from the newly launched purpose and brand identity. 

Each location required a prominent and striking brand moment. At the NY Headquarters it would be a twenty foot IFF logo mural made from the brand’s molecules – a defining element of the new brand identity. At Bell Works, a large living wall and backlit IFF logo combined with brand purpose statements to underscore the new identity. We incorporated colorful brand imagery of ingredients, macro nature shots, and breathtaking landscapes to fill the space with life.

What began as two very stark and sterile environments, these spaces were transformed and energized through the new brand identity. Truly making it a place Where Science and Creativity Meet.