IFF - Pride Month Logo

DESIGNING WITH PRIDE

"It needs to be fun and colorful in support of Pride Month, but it also needs to represent the brand in a unique and unexpected way"

To honor Pride Month, IFF asked us to create a logo to champion equality for all and celebrate individual expression. This brand extension also needed to align with their existing "Be You" campaign. 

The final logo achieved this with flying colors! Constructed using the geometry and color palette that are central to IFF’s brand, the heart is a simple yet elegant expression of love and acceptance. Each piece of the heart celebrates the uniqueness of individuals,
uniting together as one.